What is CRM (Customer Relationship Management): Definition & Importance
What is CRM (Customer Relationship Management)?
CRM (Customer Relationship Management): A system that helps businesses manage interactions with their customers, enabling them to improve relationships, increase sales, and streamline processes.
Key Takeaways
• Streamlines customer interactions: CRM systems centralize and organize customer data, enabling businesses to manage their relationships efficiently and effectively.
• Enhances sales and marketing efforts: By providing insights into customer preferences and behavior, CRM systems help companies target their marketing and sales strategies more accurately.
• Improves customer satisfaction: A well-implemented CRM system allows businesses to provide personalized and responsive customer service, leading to increased satisfaction and loyalty.
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